Harmony Springs

Harmony Springs has been producing artisanally crafted sodas in Ludlow, Massachusetts for over a hundred years. In those many, many years, the logo had gone through several changes but none that withstood the test of time. Krzysztof Piatkowski and I collaborated on giving the logo a typographic overhaul that measured up to its reputation.

We used a script for the main logo on the bottle to emulate the style of the music notes found in the bellhop illustration and to give off a nostalgic feel but also make it appealing to todays generation. And the stamp alludes to the old crates found in the factory, giving it a sense of craftsmanship and pride.

• Brand Identity

• Packaging Design

• Art Direction

• Illustration