Chris Patino Tasting Series
Created by Chris Patino, a renowned educator in the art of tasting and evaluating spirits, this series blends expertise with a fresh, dynamic approach. The branding and packaging draw inspiration from Chris’s bold wardrobe, striking a balance between playfulness and sophistication. Like a "mullet"—fun on the outside, serious at its core—the design reflects the series’ mission: to make traditional tasting principles more memorable while fostering deeper connections for both enthusiasts and industry professionals.
Brand Identity
Packaging Design
Art Direction
Illustration








